濟(ji)南短視頻推廣(guang)：視頻號(hao)運(yun)營從定位(wei)到變現全攻(gong)略！

　　今(jin)天(tian)，我們就(jiu)來深(shen)入(ru)探討視(shi)頻號(hao)的運營定位與(yu)變現策略，幫助大家在(zai)這個(ge)新興領域中(zhong)搶占(zhan)先(xian)機，實現商業價值的最(zui)大化。

　　Today, we will delve into the operational positioning and monetization strategy of video accounts, helping everyone seize the opportunity in this emerging field and achieve maximum commercial value.

　　1、開通(tong)視頻號后(hou)第(di)一(yi)步(bu)做什么

　　1. What is the first step after opening a video account

　　2、視(shi)頻號如何(he)幫(bang)你掙錢

　　2. How can video accounts help you earn money

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　　1

　　開通視頻號第一(yi)步做什么

　　What is the first step to open a video account

　　開通視(shi)頻號時，是否你腦(nao)海中(zhong)第一反應(ying)就是迫不及待地發布視(shi)頻呢？

　　When you open a video account, does your first thought be to be eager to publish videos?

　　然(ran)而，慢(man)著！慢(man)著！

　　However, hold on! Wait a minute!

　　切勿(wu)急于求成(cheng)，發(fa)布(bu)內容之前，有(you)一件至(zhi)關重要的(de)事情需要深思熟慮：那就是明確(que)你的(de)視頻號賬號定位。

　　Don't rush for success. Before publishing content, there is one crucial thing to consider carefully: clarify the positioning of your video account.

　　很多(duo)人常常盲(mang)目跟風，別人做什(shen)么，自己也跟著做，缺乏明確的目標和(he)規(gui)劃，走一步(bu)算一步(bu)，這(zhe)樣的態度往(wang)往(wang)難以(yi)取得成(cheng)功。成(cheng)功，向來(lai)屬于那些有準備、有遠見的人。

　　Many people often blindly follow the trend, doing what others do and doing it themselves, lacking clear goals and plans, and taking one step at a time. Such an attitude is often difficult to achieve success. Success has always belonged to those who are prepared and visionary.

　　常(chang)言(yan)道：“磨刀不誤砍柴工”，要做好一件事(shi)情(qing)，首先要確保工具的(de)(de)鋒利。若想收(shou)獲滿滿的(de)(de)成果，必(bi)須先將“刀”磨得鋒利。因此，我(wo)強烈建(jian)議(yi)大家(jia)在(zai)第一步時，先做好精(jing)準定(ding)位。定(ding)位如(ru)定(ding)天下(xia)，它決(jue)定(ding)了你的(de)(de)視頻號未(wei)來可能的(de)(de)發展軌跡和方向。一個(ge)清晰的(de)(de)定(ding)位，是通往成功的(de)(de)第一步。

　　As the saying goes, 'Sharpening a knife is not a mistake for chopping wood.' To do something well, the first thing to do is to ensure the sharpness of the tool. If you want to reap full rewards, you must first sharpen your 'knife'. Therefore, I strongly recommend everyone to do accurate positioning in the first step. Positioning is like setting the world, it determines the possible development trajectory and direction of your video account in the future. A clear positioning is the first step towards success.

　　1、定視頻號的(de)(de)運營目(mu)的(de)(de)

　　1. The purpose of operating a designated video account

　　只有(you)明(ming)確自己(ji)的做號目的，清晰自己(ji)的變(bian)現路徑(jing)，才能實現賬號變(bian)現。常見視頻(pin)號變(bian)現方式主要有(you)，賣自己(ji)的貨(huo)，幫別人賣貨(huo)，靠直(zhi)播間(jian)打賞，幫人做廣告，幫自己(ji)做宣傳等幾種方式。

　　Only by clarifying one's account purpose and monetization path can one achieve account monetization. The common ways to monetize video accounts include selling one's own products, helping others sell products, using live streaming rooms to give rewards, helping others advertise, and promoting oneself.

　　圖片

　　Picture

　　目的(de)不(bu)同(tong)、做(zuo)法不(bu)同(tong)，目的(de)將決定有(you)效的(de)動作，有(you)效的(de)動作將決定結果，所以一開(kai)始就要非常明確自己做(zuo)號(hao)的(de)目的(de)。

　　The purpose and approach are different, and the purpose will determine the effective action, which will determine the result. Therefore, it is important to be very clear about the purpose of your account from the beginning.

　　比如：你的(de)目(mu)的(de)是做品牌推廣，二(er)是賣(mai)貨。

　　For example, your purpose is to promote your brand, and secondly, to sell goods.

　　那建(jian)議(yi)第(di)一階(jie)段(duan)以品牌推廣為(wei)主，等(deng)客戶(hu)接受(shou)以后，再(zai)慢(man)慢(man)的(de)植(zhi)入產品，不(bu)要一上(shang)來，就發各種硬廣，那樣只會(hui)被用戶(hu)屏蔽。

　　That suggestion is to focus on brand promotion in the first stage, and then slowly implant the product after the customer accepts it. Don't just post various hard ads right away, as it will only be blocked by users.

　　2、定目標(biao)人群：你想(xiang)要吸引誰！

　　2. Target audience: Who do you want to attract!

　　如果你要賣貨的話(hua)，要把產(chan)品賣給誰？你的產(chan)品面(mian)向的客戶群體(ti)(ti)畫像是什么呢？他們的興趣愛好是哪方面(mian)呢？客戶越細分越好，越細分越精(jing)準。比如，一(yi)款(kuan)客單價相對較(jiao)高的兒童牙膏，面(mian)向的用(yong)戶群，基(ji)本上就是中高收入群體(ti)(ti)，關注孩子健康(kang)，高學(xue)歷，科學(xue)素(su)養(yang)高等等的那一(yi)批人。

　　If you want to sell goods, who should you sell the product to? What is the customer profile targeted by your product? What are their interests and hobbies? The more segmented the customer, the better, and the more precise the segmentation. For example, a children's toothpaste with a relatively high unit price is aimed at the middle and high-income groups, who are concerned about children's health, high education, scientific literacy, and so on.

　　3、定賬號(hao)方(fang)向：視頻號(hao)要發什么內容？

　　3. Account direction: What content should be posted on the video account?

　　目前視頻號是重點扶持垂直作者(zhe)和媒體機構，鼓勵(li)原(yuan)創、真人賬(zhang)號，不鼓勵(li)搬運、低俗等違反平臺規則的內容。

　　At present, video accounts focus on supporting vertical authors and media organizations, encouraging original and live action accounts, and not encouraging content that violates platform rules such as reposting and lowbrow content.

　　所以(yi)我們(men)做(zuo)內容(rong)(rong)要抓住兩個(ge)重點，一個(ge)是垂直(zhi)內容(rong)(rong)，第二個(ge)是真人出鏡。一個(ge)賬號只專(zhuan)注一個(ge)細分領域，不要面對泛群體去(qu)做(zuo)內容(rong)(rong)，不垂直(zhi)等于不專(zhuan)注，越想迎(ying)合所有的(de)用(yong)戶，做(zuo)各(ge)種各(ge)樣(yang)的(de)內容(rong)(rong)，后面就越有更多的(de)用(yong)戶，覺得你不專(zhuan)業而放(fang)棄關注你。

　　So when creating content, we need to focus on two key points: vertical content and real-life appearances. One account should only focus on one niche area, and not create content for a general audience. Not being vertical means not being focused. The more you want to cater to all users and create various types of content, the more users will follow you, thinking that you are not professional and giving up following you.

　　我(wo)把客(ke)戶(hu)喜歡看的內容(rong)整(zheng)理成下面5個大類(lei)：

　　I have organized the content that customers like to watch into the following 5 categories:

　　1>第一顏值類：小哥(ge)哥(ge)、小姐姐、萌(meng)娃、萌(meng)寵(chong)；

　　1> The first category of appearance: little brother, little sister, cute child, cute pet;

　　2>第二才(cai)藝類：技術流、舞蹈、手工、唱歌、配音等等；

　　2> Second talent category: technical flow, dance, handicrafts, singing, voice acting, etc;

　　3>第(di)三興(xing)趣類(lei)：健身、動漫、美食、美妝、攝影、旅游(you)、數碼(ma)等(deng)等(deng)；

　　3> Third interest category: fitness, animation, food, beauty, photography, tourism, digital, etc;

　　4>第四知(zhi)識類：辦公(gong)軟件、母嬰知(zhi)識 、英語 、人文(wen)歷史等(deng)等(deng)；

　　4> The fourth category of knowledge includes office software, maternal and child knowledge, English, humanities and history, etc;

　　5>第五劇情類：搞笑、推(tui)理、懸疑、情感等等；

　　5> The fifth plot category: humor, deduction, suspense, emotions, etc;

　　大家可以根據(ju)這個分(fen)類，結(jie)合(he)自(zi)己的(de)做號目的(de)和客戶群(qun)體，來制定自(zi)己賬(zhang)號內容方向。自(zi)己擅長(chang)什么(me)就來什么(me)，視頻號中的(de)技能分(fen)享最近很火（如PS教學、知(zhi)識付費等(deng)）。

　　Everyone can develop their own account content direction based on this classification, combined with their account purpose and customer base. Whatever you are good at, come and share your skills on video accounts (such as PS teaching, knowledge payment, etc.).

　　4、定人設：我是(shi)誰？賬號的主體風格(ge)

　　4. Character setting: Who am I? The main style of the account

　　定人設也(ye)就是(shi)給(gei)賬號(hao)打標簽，你這個賬號(hao)額身(shen)份(fen)是(shi)什么？無論是(shi)企業(ye)賬號(hao)、個人賬號(hao)都需要(yao)有個擬人化的賬號(hao)風格(ge)，明確賬號(hao)的“我”是(shi)誰，一定要(yao)突出(chu)差異化，找出(chu)自己的特(te)點(dian)。

　　Setting up a persona means labeling an account. What is the identity of your account? Both corporate and personal accounts need to have a personified account style, clarify who the "I" of the account is, highlight differentiation, and identify one's own characteristics.

　　獨樹一(yi)幟(zhi)的內容(rong)(rong)，會讓(rang)你(ni)(ni)從眾(zhong)多賬號中脫(tuo)穎而出，能夠做(zuo)出同(tong)樣內容(rong)(rong)的人絕對不(bu)會只有(you)你(ni)(ni)一(yi)個，同(tong)樣的話(hua)題，為什么由你(ni)(ni)來做(zuo)呢！所以一(yi)定要(yao)結合自(zi)己的實際(ji)，根據自(zi)己的做(zuo)號目的和具體的作品(pin)內容(rong)(rong)，找出自(zi)己有(you)絕對優勢的、與眾(zhong)不(bu)同(tong)的那(nei)些標簽。

　　Unique content will make you stand out from many accounts, and you are definitely not the only one who can create the same content. Why do you handle the same topic! So it is necessary to combine one's own reality, based on one's own account purpose and specific work content, to find those tags that have absolute advantages and are unique.

　　在視頻號里，我(wo)建議最好(hao)可以做到專(zhuan)業+有(you)(you)趣，純(chun)專(zhuan)業很難形成(cheng)共鳴和傳播，純(chun)有(you)(you)趣又沒有(you)(you)內涵(han)深度，不利于視頻號社交(jiao)傳播中高(gao)大上(shang)的人設(she)建設(she)。

　　In video accounts, I suggest that it is best to achieve both professionalism and fun. Pure professionalism is difficult to resonate and spread, and pure fun lacks depth of connotation, which is not conducive to the construction of high-end character in social communication of video accounts.

　　舉個例子，@王老師講(jiang)流(liu)(liu)量 的(de)賬(zhang)號定位，其實(shi)一開始做(zuo)的(de)時候也沒有(you)清(qing)析的(de)定位，走了很多彎路，作品發(fa)布也比(bi)較(jiao)雜，導致沒有(you)什么流(liu)(liu)量。后(hou)面重新梳理了一下賬(zhang)號的(de)目的(de)，是通過給企業運營負責(ze)人、中小企業老板(ban)，輸出低成(cheng)本做(zuo)流(liu)(liu)程的(de)實(shi)操干貨內(nei)容，通過發(fa)展售賣流(liu)(liu)量運營課程來變(bian)現。

　　For example, when @ Teacher Wang talked about account positioning for traffic, there was actually no clear analysis of the positioning at the beginning, and many detours were taken. The publication of works was also quite complicated, resulting in little traffic. The purpose of reorganizing the account later is to provide practical and low-cost process knowledge to business operations managers and small and medium-sized enterprise owners, and to monetize through the development of sales traffic operation courses.

　　我(wo)是一個不會套路、不會忽悠(you)的(de)、實在的(de)理工(gong)男的(de)賬號人設，以真(zhen)(zhen)實有效(xiao)可(ke)落地、真(zhen)(zhen)正(zheng)幫(bang)到你(ni)的(de)內容來獲得信(xin)任(ren)。

　　I am a professional and honest tech guy account persona who doesn't know any tricks or tricks. I aim to gain your trust with content that is authentic, effective, and truly helpful to you.

　　最后(hou)我(wo)給大(da)家整理了一個定位表格，大(da)家可以把自(zi)己目(mu)的變現方式、目(mu)標客戶群體、內容類型、人(ren)設等等記錄下來，從(cong)而完成自(zi)己的賬號定位。

　　Finally, I have compiled a positioning table for everyone, where they can record their purpose monetization methods, target customer groups, content types, character designs, etc., in order to complete their account positioning.

　　本文由 濟南段視頻推廣  友情奉獻.更多有關的知識請點擊  //www.cintin.com.cn/  真(zhen)誠(cheng)的態(tai)度.為您提供為全面(mian)的服務.更多有關(guan)的知識我(wo)們將會陸續向大(da)家奉獻.敬請期待.

　　This article is a video promotion of friendship and dedication in Jinan For more related knowledge, please click //www.cintin.com.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.